A report from PRNewswire was given a few months concerning the announcement made by Norman Pattiz, the founder and Executive Chairman of PodcastOne, and Tom Webster, the VP of Strategy for Edison Research. The announcement was good news concerning the positive impact Podcast advertising made on the intent to purchase, brand recall, and recall of specific messaging.
The results were gathered from a series of comprehensive studies consisting of the advertising tests’ results with five major consumer brands within the nation in which were across five different service and product categories. This testing was conducted during the last half of 2016, and this is the first before and after campaign brand lift study for podcast advertiser.
More Details of the Results
The key findings from the studies are as follows:
- More than 60% of listeners stated a specific grocery brand after the campaign which is an 7% increase among listeners than in the pre-study.
- Product awareness with no aid increased to 47% from the pre-study to the post-study for a financial services product, increased in an automobile aftermarket product by 37%, and increased in lawn and garden product by 24%
- More than a third of respondents in a post study had a very favorable opinion for an automobile aftermarket product and an increase of 18% than before the study.
- A 76% increase of a specific campaign message awareness for a casual dining restaurant and a 60% increase of an automobile aftermarket product from before to after the study occurred.
PodcastOne, www.PodcastOne.com, is the US leading, advertising supported podcast network. This network has more than 340 hours of original programming per week. Edison Research, www.edisonresearch.com, is the leading researcher for podcast, they provide strategic information for a wide range of clients, and they conduct survey research.
About Norman Pattiz
The Executive Chairman and Founder of PodcastOne, Norman Pattiz has 40 years of experience in the radio syndicated industry. Also, he is the founder of Westwood One where he became America’s biggest provider of entertainment, sports, news, traffic programming, and talk programming to the Broadcast Industry.
This company also managed, distributed, or owned NBC radio networks, CNN radio, CBS News, NFL Football, the Mutual Broadcasting System, The Super Bowl, March Madness, NCAA Basketball, and more.