Whitney Wolfe Herd made the front cover of the December 12, 2017, edition of Forbes. The reason for this was that she was selected as one of their annual 30 Under 30 list which recognizes younger business professionals who have had great success. She launched the app Bumble which has been the fastest growing dating app of the last few years.
Bumble now has more than 22 million users and its success is because of the unique way it handles people initiating the first contact. Instead of anyone being able to send a message to another user the Bumble app only allow women to start a conversation. Many women feel harassed on other dating apps so this app makes them feel safer. The number of people using this app grew by over 70% in 2017.
It was in August 2016 that Whitney Wolfe Herd first started monetizing Bumble. The app made more than $100 million in 2017 and projections forecast that it will earn over $200 million in 2018. Making her success even more remarkable is that 90% of the startups in the dating app industry fail. It was by focusing on women that she made Bumble the now #2 app in the industry.
Whitney Wolfe Herd was born and raised in Salt Lake City, Utah. She went to college at Southern Methodist University and earned an international studies degree. She started Bumble after pitching an idea about a women-focused dating app to Andrey Andreev, a Russian businessman who now lives in London. He had also started a company called Badoo which has the largest dating app on the planet with 360 million users. He financially backed her effort to get Bumble up and running.
Building on the success of Bumble, Whitney Wolfe Herd is now branching out to launch other apps. One of these is Bumble Bizz which is designed to help people build a professional network. It is also designed for users being able to find a mentor so that they can grow their careers. The app includes things like a digital resume, a skills session, a verified photo, and a section where they can show examples of the work they have done.
Another app that she is releasing is called Bumble BFF. This is an app for people who are looking to develop friendships. It’s for women only and she designed it because a lot of the users of Bumble were trying to use that app to make new friends.
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