There are many dating apps in the market, but the new entrant into the world of dating; Bumble is a dating app that is unlike any other. It is a dating app that was founded in 2015 by Whitney Wolfe Herd and continues to soar in popularity as well as the number of members it has. Currently, it has over 25 million members and is ranked as the fourth in the top five dating apps list, which is a considerable feat for a dating app that is just a couple of years old. Whitney Wolfe Herd, the founder, and CEO of Bumble feel that the reason behind the massive popularity of Bumble is that it has given the women an upper hand in its operation.
The male members of Bumble cannot send a message to the women directly but have to wait for the female members to contact them first. The typical scenario in most of the dating apps is that the women are blasted with the series of messages from various male members asking for phone numbers, vulgar images, and so on, which is abusive and insulting at times. It is a common problem in the dating world that Whitney Wolfe Herd experienced firsthand when she used the dating apps herself, but with Bumble, she meant to change all that. Whitney Wolfe believes that it is possible to get rid of this problem if the men are restricted from messaging, and only women are allowed to make the first move. It does seem a bit imbalanced on the outset, but the team behind Bumble had given a lot of thought behind this feature. And, it seems to be working fine for the users and has got a highly positive response from the target audience. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy
Whitney Wolfe Herd joined the team that is responsible for designing and developing Tinder, and as a co-founder of Tinder, she has the experience, knowledge and the skills to build a dating app from scratch. Bumble’s Whitney Wolfe: ‘I’m worried we’re alienating the good guys’
It is this experience that she used extensively when developing Bumble after she parted ways with Tinder. Whitney Wolfe Herd has studied business and marketing from the highly reputed university in Utah, Southern Methodist University. The skill set of Whitney Wolfe Herd in marketing is one of her strengths that led to the immense popularity of Tinder, and she is using her marketing prowess in ensuring that Bumble reaches a new height of success similarly. The Founder Of Bumble On The Future Of Dating & Making It In Your 20s