At the 2000 Cannes Film Festival, two Golden Lion awards were given to a brand new start up agency called Neogama. The agency was formed just a year earlier in Brazil by long-time advertising copywriter and creative director, Alexandre Gama. This was the first time in the history of Cannes that an agency was given a Golden Lion in their first year of operation. It was a surprise to those in attendance but over the next 18 years, Gama would continue to impress.
After spending nearly two decades working for various agencies, Alexandre Gama formed his own business in order to be able to create with no restrictions. The result has been numerous awards including Creative Director of the Year and 23 Golden Lion awards at Cannes. Gama is now known all over the world as one of the most successful agency owners in South America and around the world.