Victoria Doramus is a market trend and structure analyst with many years of experience in the industry and with a vivid understanding of global market structure alongside consumer retail trends across beauty, fashion and lifestyle products.
Victoria is known for her insight and ability to identify, discover and explore prevailing market structures and trends and their impact on particular markets with a tangible demonstration of proven experience in writing, to edit as well as reporting on global market trends.
Victoria is a writer and a researcher. Most of her writings are merely about beauty and fashion. Among the books published under her title are A Century of Fashion and the Modern Girls.
Besides, Victoria is an art director and a trend consultant at J.Crew and Stella Cosmetics where under her surveillance, she developed visual attire for the Holiday and the 2010 summer. As trend correspondent, Victoria too was the author of lifestyle and trendy-based articles in 2009.
Besides, Victoria is also an assistant film director and runs personal projects, managing property, and household inventory as well as coordinating private undertakings.
In 2010, Victoria was hired by then the former boss of the Creative Arts Agency to chair the West Coast Launch which was starting a trend forecasting company. The programme contemplated lifestyle trends and prospective consumer’s insights into marketing strengths for brand and products management. The project, under Victoria’s leadership, succeeded and secured partnerships leading to the start-up of client projects and custom trend reports.
As a researcher, Victoria Doramus researched and wrote an article for Trendcentral, a daily online publication newsletter and a website and also the Cassandra Report, a publication which was quarterly based which summed up articles of both the micro and the macro trends present in different lifestyle slots. Victoria too resumed the role of managing and developing the content for the client’s-fashion-oriented private blog. She also produced a trend segment for a television show, airing across the nation; “the view” and “Good morning America.”
In May 2017, Victoria worked within a planning budget to plan with media vendors to bring up a client print media plan, to be bringing up of the client’s desired content, mainly about fashion and lifestyle.