Lime Crime: New Changes Ahead

Lime Crime, which is an on trend makeup company has recently acquired the private equity firm Tengram Capital Partners. Stacy Panagakis also recently joined the company as Chief Executive Officer. She is the former General Manager of the Fresh company. Lime Crime was created in 2008 and was one of the first successful companies that got its start online. The company was founded by Doe Deere and Mark Dumbelton. It is a vegan and cruelty-free brand that focuses on vibrant and trendsetting makeup. Acquiring Tenegram will allow the company to support the strategic growth it is planning so that their consumer base can truly experience all that the brand has to offer. They wish to give the customers what they want, which is more diverse innovative products to choose from.

This partnership will allow the colorful makeup brand to do just that.

Richard Gersten, a partner at Tenegram, is excited to lend his company’s years of experience to help Doe’s company achieve its financial and creative goals. More changes have also occurs for the makeup brand with Stacy Panagakis joined the team at the new CEO in June 2018. She brings a wealth of knowledge from the beauty industry with her previous experience with the North American brand Fresh. She also has a leadership role within beauty retail giant Sephora. She has held upper management positions at other beauty companies such as Clinique, Origins, and Stila. Her focus on consumers strategies is perfect for the direction Lime Crime is going in.

Doe Deere, the founder of the makeup company, is also excited about new investment opportunity and new leadership. This will allow the company to grow in so many ways, She believe that leadership will build on the foundation of what the company has represented over the past 10 years, being unapologetically you.